Amplify Your Brand’s Voice & Reach the Right Audience

We transform your ideas into captivating manuscripts that reflect your unique voice and vision

Overview

Make a Bold Statement Beyond the Digital World

At Chicago Crossroads Publishing, we help authors, brands, and publishers break free from the screen and command real-world attention. Whether it’s a jaw-dropping billboard in Times Square or a carefully crafted press release sent to top media outlets, our services ensure your book or brand gets noticed by thousands — instantly.

Why Authors Trust Our Promotional Strategy

At Chicago Crossroads Publishing, we go beyond ordinary promotion, blending creativity, data-driven insights, and deep publishing expertise to craft campaigns that resonate. Whether it’s a Times Square billboard, a viral social media push, or a press release in top literary outlets, every strategy is designed to elevate your book’s presence and connect meaningfully with your audience.

A Spotlight Designed for Authors, Books & Publishing Success

What’s Included

Pricing: Starting at $1500 for up to 30,000 words

Concept Development & Strategy

Tailored campaign planning for your book, brand, or event — ensuring the right message reaches the right audience.

Creative Design for Billboards & OOH

Custom visuals (static or digital) designed by professional artists to captivate passersby and make your book stand out.

Times Square Billboard Placement

End-to-end management of your feature on Times Square’s iconic digital screens — including scheduling, format preparation, and display coordination.

Out-of-Home Ad Booking & Placement

Access to premium OOH advertising spots — transit ads, posters, kiosks, and more — in locations that maximize exposure.

Press Release Writing & Distribution

Professionally written press release tailored to your book’s unique angle, distributed to a wide network of media outlets, journalists, and literary blogs.

Genres We Serve

Business

Non-Fiction

How to

Self Help

Spiritual & Religion

Inspirational

Fiction

Cookbooks

Cieldren’s Books

Biographies

Autobiographies & Memoirs

Art & Photography

How it Works

From Concept to Completion

Campaign Consultation

We discuss your book, audience, goals, and preferred media exposure — from Times Square billboards to press distribution.

Strategy & Location Planning

Select the best OOH (Out-of-Home) spots and media channels to reach readers, literary influencers, and book buyers.

Creative Design & Content Development

Our team crafts eye-catching billboard visuals, press release content, and promotional assets tailored to your book and genre.

Launch & Distribution

We execute the campaign — displaying your book in premium locations and distributing press releases to top media outlets.

Performance Tracking & Reporting

Receive detailed reports on audience reach, media pickups, impressions, and campaign impact to measure success.

Showcasing Impactful Out-of-Home & Press Campaigns

Explore the books, brands, and campaigns we’ve brought to life — each tailored to the unique voice and vision of our authors.

What Our Customer Says About Us

Elizabeth Montary

"Every book you pick up has its own lesson or lessons, and quite often the bad books have more to teach."

Elizabeth Montary

"Every book you pick up has its own lesson or lessons, and quite often the bad books have more to teach."

Frequently Asked Questions

Explore our most frequently asked questions — each answered to bring clarity and confidence to your publishing ambitions.

Because it creates instant visibility. A Times Square billboard or transit ad puts your book in front of thousands daily, building credibility and buzz that digital ads alone can’t match.

Yes. Our creative team designs custom visuals that reflect your genre, audience, and brand — ensuring your ad looks professional and attention-grabbing.

We write a compelling, book-focused press release and distribute it to a network of journalists, bloggers, and literary outlets for maximum media exposure.

Absolutely. Many authors combine billboard placement with media outreach for a powerful, multi-channel launch that boosts visibility both offline and online.

We provide detailed reporting that covers impressions, audience reach, media pickups, and campaign performance so you can see the results.

Both. Our Times Square, OOH, and press release services are tailored for indie authors as well as established publishers — ensuring every writer has a chance to stand out.